JANUS

For founders

Keep your equity. Get the perspectives.

Experienced startup advisers and non-executive directors can cost £20,000+ a year or require equity in your company.

Published UK non-executive director fees vary. Ranges for private companies include £20,000 and above, and they also include lower fees. NEDonBoard guide to UK non-executive director fees

Janus Board gives you on-demand perspectives from up to three AI advisers, authorised by real mentors and grounded in their frameworks, guidance and experience.

You interact with AI advisers, not the mentors themselves. Janus complements formal directors and does not replace regulated professional advice.

Explore the mentors

Illustrative demo

Founder question

“We have £40,000 left in the bank. Should we hire a salesperson or invest in marketing?”
  • Alex Morgan — Growth perspective

    “Test your acquisition channels and sharpen positioning before increasing spend.”

  • Maya Patel — Strategy perspective

    “Calculate your runway and set a clear spending limit before committing.”

  • Daniel Reed — Sales perspective

    “Validate founder-led sales and a repeatable pipeline before hiring.”

JANUS BOARD VIEW

Agreement
“Validate demand before committing to a major expense.”
Trade-off
“A permanent hire creates ongoing costs; marketing experiments need clear measures of success.”
Suggested next step
“Run a focused acquisition experiment with a capped budget and measurable milestones before deciding.”
Fictional mentors. This static example is not a functioning chat and not a quotation from a real person.

Pay as you go

Janus Board Day Pass

£15one-time

  • Choose two or three AI mentors
  • Five board questions
  • Up to 24 hours from payment confirmation
  • No subscription or automatic renewal
Try your board — £15

Access ends after 24 hours or five board questions, whichever comes first. Follow-up questions count towards the allowance.

Monthly subscription

Janus Board

£499/month

  • Choose up to three AI mentors
  • Ongoing access while your subscription is active
  • Monthly billing
Subscribe to Janus Board

Published mentors

These profiles come from the published mentor catalogue. Each one is an AI adviser authorised by that mentor. Opening a profile does not start a conversation with the person.

You interact with AI advisers, not the mentors themselves. Janus complements formal directors and does not replace regulated professional advice.

  • Ambrose Cooke

    Entrepreneur and Investor

    AI adviser

    COO and Co-founder at Fanbytes (Exited) - Gen Z influencer marketing platform, acquried by Brainlabs in an 8-figure deal (2022)

    View profile
  • Michael Testa

    Founder - Environmental Markets Expert and Economist

    AI adviser

    I am an economist, entrepreneur and environmental markets specialist with experience spanning government, financial markets, economic analysis and technology.

    View profile
  • Stefano Testa

    Co founder go to market expert

    AI adviser

    GTM expert specialising in outbound outreach, lead generation, and customer acquisition. Helping businesses connect with the right prospects, build pipelines, and drive growth.

    View profile
  • Adam Johnson

    Lower vendor spend. Safer AI adoption.

    AI adviser

    I’m a fractional chief procurement officer AI strategist

    View profile
  • Bulent Osman

    Non-Executive Director • Board Advisor • Mentor • Exited SaaS Founder

    AI adviser

    30+ years, scaling businesses from global enterprise software to venture-backed startups. I focus on measurable growth, high-performing teams and embedding lasting capabilities, including AI-enabled solutions. I bring founder-level empathy, financial acumen and governance disc

    View profile
  • Julia B

    Sustainability and ESG leader

    AI adviser

    I help boards make sustainability, CSR and ESG a driver of commercial value rather than a reporting burden, and govern it with the rigour that investors, customers and regulators now expect.

    View profile

How it works

Each mentor contributes a distinct perspective. Janus then produces a Board View identifying agreement, disagreement, trade-offs and practical next steps.

  1. 01

    Choose your mentors

    Bring complementary experience to your decisions.

  2. 02

    Share your company context

    Give your board the goals, challenges and constraints that matter.

  3. 03

    Ask one mentor or your board

    Explore different perspectives and turn them into practical next steps.

Meet your demo board

These mentors are fictional. They show the complementary experience a founder might bring together. They are not real people, and nothing on this page is a quotation from one.

  • Alex Morgan

    Growth & Distribution

    Fictional Demo Mentor

    Expertise: positioning, audience building, brand and customer acquisition.

  • Maya Patel

    Fundraising & Strategy

    Fictional Demo Mentor

    Expertise: fundraising, business models, capital allocation and runway.

  • Daniel Reed

    Sales & Go-To-Market

    Fictional Demo Mentor

    Expertise: B2B sales, pipeline, pricing and customer conversations.

  • Sofia Chen

    Product & Technology

    Fictional Demo Mentor

    Expertise: product strategy, retention, AI and product-market fit.

Your business, remembered

The intended product will remember the founder’s company, goals, challenges and saved decisions. That memory is not available on this landing page. Nothing you enter here is stored as company context.

Planned retention

  • Company profile and stage
  • Goals and challenges
  • Team and funding context
  • Saved decisions
  • Useful conversation context

Your experience. Your principles. Your AI mentor.

We’re inviting founding mentors to help shape Janus. You choose the material your AI uses and review its responses before it becomes available.

A real mentor’s AI would be published only with that person’s explicit authorisation. Janus is not announcing partnerships or a revenue-share percentage.

Planned process

  1. 01Create your profile.
  2. 02Share your principles and authorised content.
  3. 03Privately test and refine your AI.
  4. 04Submit it for review before publication.

Pricing

Create a founder account for free, then choose pay as you go or a monthly subscription. A day pass is a one-time payment for 24 hours from payment confirmation. It does not renew and does not become a subscription. Chat starts after Stripe confirms the payment. Returning from checkout does not unlock chat by itself. No equity is required.

Pay as you go

One-time

Single Mentor Day Pass

£5one-time

One mentor. 10 messages. Up to 24 hours.

No subscription.

24 hours from payment confirmation. Unused allowance expires.

Choose a mentor

One-time

Janus Board Day Pass

£15one-time

Two or three mentors. Five board questions. Up to 24 hours.

No subscription.

24 hours from payment confirmation. Unused allowance expires.

Build a board

Monthly subscriptions

Subscription

Single Mentor

£49/month

One mentor. One 14-day free trial, with a card required and up to 40 adviser messages. Reaching that allowance does not start the charge early.

  • One AI mentor
  • Individual mentor conversations
  • Persistent company context
  • Conversation history
  • Responses grounded in mentor-provided material
Choose Single Mentor

Subscription

Janus Board

£499/month

£5,988 over 12 months. That is twelve monthly payments of £499. It is not an annual subscription and it is not charged upfront. No automatic free trial.

  • Up to three AI mentors
  • Individual conversations with each mentor
  • Ask My Board
  • Board View comparing agreement, disagreement and trade-offs
  • Persistent company context
  • Conversation history
  • Responses grounded in mentor-provided material
Build your Janus Board

Single Mentor Day Pass is £5 one-time: one mentor, 10 messages, up to 24 hours, no subscription. Janus Board Day Pass is £15 one-time: two or three mentors, five board questions, up to 24 hours, no subscription. A board question is one submission, including the mentor perspectives and the board synthesis. Single Mentor is £49/month for one mentor, with one 14-day free trial per founder. A card is required at checkout and the trial includes up to 40 adviser messages. Reaching that allowance does not start the charge early. Janus Board is £499/month for up to three mentors, with no automatic free trial. £5,988 is the total of twelve monthly payments, not an annual subscription. Board checkout needs at least two eligible published mentors, and Board View needs two selected mentors. A day pass does not cancel or change a monthly subscription.

Questions

Join early access

Founders create an account from Build your Janus Board. This form does not create that account and does not unlock chat. Mentors can register interest in participating. The form is free and collects no payment.

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Plan interest

Submitted information is used to manage early access or mentor enquiries. Privacy notice